2020 ke Corona (COVID-19) lockdown ne bahut se dukaandaron aur chhote businesses ko ek saaf sabak diya: jab dukaan band thi, to jin businesses ka online tareeka tha, wahi grahakon se jude reh paaye. Is lekh mein samjhaate hain ki us daur ke baad se digital business kyun zaroori ho gaya.
Corona Ke Daur Mein Kya Badla?
- Log ghar se saaman mangwane (home delivery) ke aadi hue.
- UPI aur digital payment aam aadmi ki aadat ban gaye.
- WhatsApp, Facebook aur Instagram se orders lena chhote dukaandaron ke liye aam baat ho gayi.
- Padhai, coaching aur kai sarkari-nijee kaam online hone lage.
- Grahak kisi bhi dukaan ke baare mein pehle phone par Google karke dekhne lage.
Aaj Bhi Digital Business Kyun Zaroori Hai?
- Grahak online dhoondhta hai: Agar aap Google par nahi dikhte, to grahak aapke paas tak nahi pahunchta.
- 24 ghante dukaan khuli: Website aur social media par aapki jaankari hamesha uplabdh rehti hai.
- Zyada logon tak pahunch: Sirf mohalle ke nahi, poore sheher aur desh ke grahak jud sakte hain.
- Kam kharch mein prachar: Pamphlet ke mukable online prachar ka asar naapna aasaan hota hai.
- Mushkil samay mein bachaav: Agar dukaan kuch din band bhi rahe, to online orders chalu rah sakte hain.
Chhota Dukaandar Kahan Se Shuru Karein?
- Apne business ka Google Business Profile banayein.
- WhatsApp Business par catalogue aur auto-reply lagayein.
- UPI QR code se payment lena shuru karein.
- Facebook/Instagram page par roz ya hafte mein 2-3 post daalein.
- Ek simple website banwayein jisme services, pata aur contact ho.
- Grahakon se Google review maangein.
Aam Galtiyan
- Sirf page bana dena, par kabhi update na karna
- Bina plan ke ads par paisa lagana
- Customer ke message ka der se jawab dena
- Apni jaankari (pata, number, timing) alag-alag jagah alag likhna
Digital maujoodgi ke liye hamari Digital Services aur digital marketing ki jaankari dekhein. AI tools se kaam tez karne ke liye business mein AI prompts ka use padhein.
Aksar Poochhe Jaane Wale Sawaal (FAQ)
Kya digital business sirf bade businesses ke liye hai?
Nahi, chhote dukaandar bhi Google Business Profile, WhatsApp aur social media se digital shuruaat kar sakte hain.
Digital business shuru karne mein kitna kharch lagta hai?
Basic shuruaat (Google profile, WhatsApp Business, social page) kam ya bina kharch ke ho sakti hai. Website aur ads ka kharch zaroorat ke hisaab se alag hota hai.
Kya online aane se dukaan ke grahak kam ho jaate hain?
Aam taur par online maujoodgi se naye grahak bhi milte hain aur purane grahak se jude rehna aasaan hota hai.
Disclaimer: Yeh lekh sirf jaankari ke liye hai. AI tools aur platforms ke niyam badalte rehte hain. Koi bhi faisla lene se pehle apni zaroorat ke hisaab se jaanch lein ya visheshagya se salah lein.
Apne business mein AI aur digital tools lagwana chahte hain?
A One Step Solution Sherghati, Gaya mein website, Google Business Profile, social media aur digital marketing mein aapki madad karta hai.